Tag | Online Marketing

Google Acquires Invite Media

Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday.  Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.

Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the […]

Jun 4th, 2010Comments Off on Google Acquires Invite Media
Six Ways to Improve Your Call to Action

Six Ways to Improve Your Call to Action

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers.  Competing amongst all of these elements (and your copy) is your call to action – most likely leaving visitors confused or indecisive. Below are some suggestions which should (with testing) improve your call to action.

1. Large Call to Action Buttons.  Big call to actions work because they stand out more.

Place your call to action buttons above the […]

Jun 3rd, 2010Comments Off on Six Ways to Improve Your Call to Action
Best Social Platform for Marketers?

Best Social Platform for Marketers?

Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an analysis comparing a wide range of various social media platforms.

Click here for a downloadable pdf version of the chart:  CMO Social Media Matrix

Jun 3rd, 2010Comments Off on Best Social Platform for Marketers?

Seven Keys to Creating a Data Driven Organization

Becoming a data-driven organization requires processes in addition to tools and technology.  Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep in mind that becoming a data-driven organization is not going to happen overnight and every company is in different stage of the process. Brent Dykes, of Omniture, created a list of seven keys to creating a data driven organization.

Secure an Executive Sponsor
Align Implementation with Business Objectives
Invest in Staffing […]

Jun 2nd, 2010Comments Off on Seven Keys to Creating a Data Driven Organization
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