Google Analytics Filters

Google Analytics filters give users the opportunity to exclude, improve, and segment their data.  Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…
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Google Goes Grassroots

Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications.  They claim that they already have roughly 1.75 million…
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Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
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