Tag | optimization
Google‘s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants
Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month. This is a “free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, and placements,” stated Schindler.
According to Schindler, advertisers most likely waited 2-4 weeks before after making campaign changes to evaluate their optimization efforts prior to using this tool. This tool allows campaign experiments to run “side-by-side” with the […]
The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics. The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.
Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations. The Google Analytics team is recommending that users upgrade their current implementations to utilize the […]
Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.
Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the […]