Tag | paid search

Search Alliance Update

Yahoo released an update earlier this month on their progress with Microsoft in the Search Alliance.  Here are some of the highlights:

Complete the transition in US and Canada before the 2010 holiday period.  If the initial deadline is unachievable, they will defer the transition until early 2011.
A window of several weeks will be provided in the late summer to allow advertisers to choose the time to initiate and complete their transitions.
A step-by-step tutorial will be provided in advertiser’s Yahoo! Search […]

May 12th, 2010Comments Off on Search Alliance Update

Google’s New Look

Google released updates to their search results earlier this week. They have added relevant navigation on the left-hand side of the page as well as made some minor changes to their logo.  The new panel “highlights the most relevant search tools and refinements” for users’ queries, stated Marissa Mayer, VP Search Products & User Experience at Google. View the video below to learn more about the updates. (via Google)

May 7th, 2010Comments Off on Google’s New Look

Google Fully Launches Adwords for Mobile

A few weeks ago, Google released AdWords for mobile, a new mobile interface for AdWords, which provides advertisers with a quick overview of how their account is performing and allows them to easily make changes to keywords and campaigns.  AdWords for mobile is currently only available for Android, iPhone, and Palm Pre devices and only for accounts managed in the US, UK, or Australia. Google is working to release this mobile interface for Blackberry as well, although a launch date […]

May 4th, 2010Comments Off on Google Fully Launches Adwords for Mobile
Google Testing New Search Results Page

Google Testing New Search Results Page

It looks like Google has changed up their layout / design of the search results pages that they’ve been testing since late 2009.  This new version appears to incorporate many of the enhanced features that Yahoo released in their updated search results pages. This new version includes a slightly different logo and layout.  Take a look at the new layout / features below.

For users that wish to view the new updates, but aren’t in the test pool, Google Blogoscoped has […]

Apr 15th, 2010Comments Off on Google Testing New Search Results Page
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