Tag | ROI

Universal Analytics Now In Public Beta

Universal Analytics Now In Public Beta

Consumers are typically using multiple devices to browse the web and interact with businesses. To give businesses more insight into the growing sources of data, Google has now made universal analytics a public beta

Apr 19th, 2013Comments Off on Universal Analytics Now In Public Beta
AOL Launches Ad Desk

AOL Launches Ad Desk

AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns.  This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.

Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising.  Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]

Apr 26th, 2010Comments Off on AOL Launches Ad Desk