Tag | ROI
Consumers are typically using multiple devices to browse the web and interact with businesses. To give businesses more insight into the growing sources of data, Google has now made universal analytics a public beta
AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns. This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.
Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising. Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]