Tag | search engine news

Google Releases “Google Instant”

Google Releases “Google Instant”

Google announced the most recent update to their search service, dubbed “Google Instant.”  This new update allows users to get results as they are typing their queries or as Google explains it to “search-before-you-type…Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.” Some of the core features include:

Dynamic Results – Google dynamically displays relevant results […]

Sep 14th, 2010Comments Off on Google Releases “Google Instant”
Google TV Coming to the US in 2010

Google TV Coming to the US in 2010

Less than one week after Apple unveiled it’s latest Apple TV product, Reuters is reporting that Google TV will launch this fall in the US.  The service will be free, and will provide users with full internet browsing via their television sets.  Sony has agreed to begin including Google TV on its television sets, and Samsung said that it was looking into using the service. (via Reuters)

Sep 12th, 2010Comments Off on Google TV Coming to the US in 2010
Google Launches Enhanced CPC for AdWords

Google Launches Enhanced CPC for AdWords

Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert.  According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”

Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. […]

Aug 21st, 2010Comments Off on Google Launches Enhanced CPC for AdWords

Oracle Files Suit Against Google

It is being reported across the Web that Oracle has filed a lawsuit against Google for the use of Java in the Android mobile operating system. Google “knowingly, directly and repeatedly infringed Oracle’s Java-related intellectual property…Google has been aware of Sun’s patent portfolio, including the patents at issue, since the middle of this decade” the suit states.  Keep posted as Google is most likely not going to back down from this and will likely drag this out for quite some […]

Aug 17th, 2010Comments Off on Oracle Files Suit Against Google
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