Tag | Search Marketing
Google announced the most recent update to their search service, dubbed “Google Instant.” This new update allows users to get results as they are typing their queries or as Google explains it to “search-before-you-type…Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.” Some of the core features include:
Dynamic Results – Google dynamically displays relevant results [...]
Less than one week after Apple unveiled it’s latest Apple TV product, Reuters is reporting that Google TV will launch this fall in the US. The service will be free, and will provide users with full internet browsing via their television sets. Sony has agreed to begin including Google TV on its television sets, and Samsung said that it was looking into using the service. (via Reuters)
Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment. Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the [...]
Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.