Tag | search

Seven Factors That Impact Bid Optimization

Seven Factors That Impact Bid Optimization

Google‘s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants

Apr 21st, 2013Comments Off on Seven Factors That Impact Bid Optimization
Mobile’s Immediacy Effect

Mobile’s Immediacy Effect

Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.

Apr 11th, 2013Comments Off on Mobile’s Immediacy Effect
Google Interested in Breaking Up Microsoft & Yahoo Partnership

Google Interested in Breaking Up Microsoft & Yahoo Partnership

Google Chairman Eric Schmidt publicly stated that he’s interested in breaking up the Yahoo & Microsoft search relationship earlier this month

Sep 27th, 2012Comments Off on Google Interested in Breaking Up Microsoft & Yahoo Partnership
How Digital Media Will Impact the 2012 Presidential Election

How Digital Media Will Impact the 2012 Presidential Election

According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan Bitterman, SVP at Digitas, stated “JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter.”

The study found that of social media users, 63% of users expect candidates to have a social media presence and 88% have mobile phones. In […]

Nov 14th, 2011Comments Off on How Digital Media Will Impact the 2012 Presidential Election
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