Tag | SEM
Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment. Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the [...]
Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert. According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”
Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. [...]
Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month. This is a “free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, and placements,” stated Schindler.
According to Schindler, advertisers most likely waited 2-4 weeks before after making campaign changes to evaluate their optimization efforts prior to using this tool. This tool allows campaign experiments to run “side-by-side” with the [...]