Tag | SEM

Google’s New Look

Google released updates to their search results earlier this week. They have added relevant navigation on the left-hand side of the page as well as made some minor changes to their logo.  The new panel “highlights the most relevant search tools and refinements” for users’ queries, stated Marissa Mayer, VP Search Products & User Experience at Google. View the video below to learn more about the updates. (via Google)

May 7th, 2010Comments Off on Google’s New Look
New Google Adwords Certification

New Google Adwords Certification

Google announced earlier this week that they’re retiring their Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program. The program will provide “agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts,” stated Penry Price, VP of Global Agency Development at Google.

Other noteworthy features include (via Google):

New training materials available via webinar series, learning center, or on-site training at Google
More challenging […]

Apr 29th, 2010Comments Off on New Google Adwords Certification
New Look for Yahoo! Sports Search

New Look for Yahoo! Sports Search

On April 1st, Yahoo! announced changes to their Sports Search and News Search; featuring a new layout, handy new filtering tools, related search suggestions and rich results that “help you find what you’re looking for quickly and seamlessly.”

One of the new updates to the Sports Search results page is the left column.  It allows users to explore the latest news, scores, photos, and videos without having to search the regular listings. Another new feature is Related Searches, which “features conceptually […]

Apr 8th, 2010Comments Off on New Look for Yahoo! Sports Search

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations
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