Tag | shopping

Google Sunsets Shopper App

Google Sunsets Shopper App

Google sunset their Shopper app last month, an app with millions of downloads that helped users find product information and organize shopping lists

Sep 3rd, 2013Comments Off on Google Sunsets Shopper App
Mobile’s Immediacy Effect

Mobile’s Immediacy Effect

Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.

Apr 11th, 2013Comments Off on Mobile’s Immediacy Effect

2010 Holiday Preparations

According to the Google Retail Team, it’s now time to begin preparing for the upcoming holiday season. Below are highlights from 2009 insights. (via Google)

1. 44% of shoppers already started their shopping and researching as of August last year.
2. Searches for ‘promo codes’ increased by 55% year-over-year.
3. Searches rose 20% year-over-year as consumers go online
4. Two of the top three days for online purchases were Mondays
5. Half of all new internet connections will come from mobile phones.
6. […]

Jun 15th, 2010Comments Off on 2010 Holiday Preparations
Investigating Multi-Channel Purchase Behavior

Investigating Multi-Channel Purchase Behavior

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

Jun 5th, 2010Comments Off on Investigating Multi-Channel Purchase Behavior
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