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What is a Conversion?

All websites must ‘do something.’  The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location.  The great thing about online marketing is the ability to gauge performance without the extensive development of a response model (as done with traditional marketing programs).

If done correctly, online marketers have a large amount of data and metrics at their disposal to track a campaign and develop a response model effortlessly.  One of […]

Jun 2nd, 2009Comments Off on What is a Conversion?

Understanding Website Structure

Deep Linking – linking to a web page other than a site’s home page.

Inbound Link – a link from a site outside of your site.

Outbound Link – a link to a site outside of your site.

Reciprocal Links – links between two sites, often based on an agreement by the site owners to exchange links.

Above the Fold – the section of a Web page that is visible without scrolling.

Ad Space – the space on a […]

May 26th, 20091 Comment

Internet Marketing Definitions

Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Caching – the storage of Web files for later re-use at a point more quickly accessed by the end user.

Frequency Cap – restriction on the amount of times a specific visitor is shown a particular advertisement.

Keyword Marketing – putting your message in front of people who are searching using particular keywords […]

Apr 30th, 200919 Comments

Why SEO is Important

Natural search engine listings are the result of a search engine returning Web pages that relate to a user’s query, according to that search engine’s complex algorithm. Each search engine algorithm ranks the relevance of the Web page content to the keyword on which the search was performed.

“The more relevant the site’s content to a specific query, the higher that site will rank within the search engine results.”

Natural search results are not marked as “sponsored” or “featured” – they are […]

Apr 1st, 2009Comments Off on Why SEO is Important
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