Tag | small business marketing

Google Services Now Available from Hosting Control Panels

Google Services Now Available from Hosting Control Panels

In 2009, Google announced a program that would enabled hosting companies to integrate Google services into their control panels for easy access to their customers.  According to Google, several hosting companies (including Go Daddy, FatCow, and Aplus) have adopted the program, and “thousands of websites have benefited from configuring services like AdSense, Custom Search and Webmaster Tools.”

Rajat Mukherjee, Group Product Manager of Search at Google, stated that “we’ve taken an additional step to improve access to these tools. Parallels, a […]

Apr 16th, 2010Comments Off on Google Services Now Available from Hosting Control Panels
Google Analytics #1 Mistake – Incorrect Default Page

Google Analytics #1 Mistake – Incorrect Default Page

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data.  The default page for a Website is the page shown to a visitor when they visit your Website by typing in your domain through their browser’s address bar.  For instance, if you were to type “http://www.eugeneorourke.com/blog/ into your browser my server returns index.php.  Index.php will not show in your address bar because it is […]

Jan 10th, 2010Comments Off on Google Analytics #1 Mistake – Incorrect Default Page

Google Goes Grassroots

Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications.  They claim that they already have roughly 1.75 million businesses, schools, and organizations using their  applications, 3000 new users start utilizing the applications each day, an they promise to give away prizes in August to Google Apps customers who share why they’ve gone that route.

The results have yet to be seen from this new campaign, but word of mouth […]

Aug 5th, 20091 Comment
Questions Most SMB’s Forget to Ask

Questions Most SMB’s Forget to Ask

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience.  For some, building a website is no more important than printing a brochure.  As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.

IYP Market Share – source: SearchEngineLand.com

One great feature of online marketing is that it is full of data – if […]

Jun 10th, 2009Comments Off on Questions Most SMB’s Forget to Ask