How Digital Media Will Impact the 2012 Presidential Election

According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan Bitterman, SVP at Digitas, stated “JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter.”

The study found that of social media users, 63% of users expect candidates to have a social media presence and 88% have mobile phones. In [...]

Social Plugin for WordPress

Integrate your WordPress site with Facebook and Twitter easily by using MailChimp’s social plugin; allowing you to aggregate everything users are saying about your site from each network into one place.

Other features include the ability for users to login on your site from a social network, Twitter contact hovercards, article auto syndication to your social network profiles and much more!

Check it out here

A Guide to Brand Sociability (Infographic)

Although most marketers agree that getting involved in the conversation and engaging users in social media is a good thing, but many think they could be doing it better.

Forbes recently released an infographic on what determines a brand’s sociability – a key factor in a brand’s reputation online.  Check it out below!

Google Acquires Slide

Google announced the acquisition of Slide, a social technology company with a history of building ways for people to connect across platforms online.  “Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa, and YouTube,” stated David Glazer, Engineering Director at Google. (via Google)

Read more from the official notice on the Slide homepage below.