Tag | social
About.me, a new service that enables users to create personal profile pages is now out of beta and open to everyone. Users create simple bios, link to various social network profiles (and other sites), and upload an image of themselves to use as the background. Users also have access to various analytics to track their profile activity. Create your own profile today!
Google announced the acquisition of Slide, a social technology company with a history of building ways for people to connect across platforms online. “Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa, and YouTube,” stated David Glazer, Engineering Director at Google. (via Google)
Read more from the official notice on the Slide homepage below.
Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an analysis comparing a wide range of various social media platforms.
Click here for a downloadable pdf version of the chart: CMO Social Media Matrix
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between customers, prospects and suppliers; aid collaboration between business partners; help with product development; and identify leads.”
Research performed earlier this year by Genius.com and BtoB Magazine found that nearly three-fifths of B2B marketers use Facebook, but only half had engaged in blogging and Twitter. In short, B2B marketers are playing catchup […]