Tag | split testing

AdWords Conversion Experiments Beta Release

Google announced the beta release of AdWords Conversion Experiments (ACE) yesterday.  This new tool is designed to help advertisers “optimize their account by letting them accurately test and measure changes to your keywords, bids, ad groups, and placements.”  The beta is only open to US advertisers at this time, and any interested advertiser can complete this form to request access to the beta.

ACE enables advertisers to quickly test and generate more accurate results by executing the experiments within AdWords.  Courtney […]

Jun 9th, 2010Comments Off on AdWords Conversion Experiments Beta Release
Six Ways to Improve Your Call to Action

Six Ways to Improve Your Call to Action

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers.  Competing amongst all of these elements (and your copy) is your call to action – most likely leaving visitors confused or indecisive. Below are some suggestions which should (with testing) improve your call to action.

1. Large Call to Action Buttons.  Big call to actions work because they stand out more.

Place your call to action buttons above the […]

Jun 3rd, 2010Comments Off on Six Ways to Improve Your Call to Action