Tag | study

Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused

Aug 14th, 2013Comments Off on Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks
Introducing the Google Databoard

Introducing the Google Databoard

Last month, Google introduced a new product called Databoard, their response to helping businesses stay up-to-date on research, insights, and data related to their industry

Aug 6th, 2013Comments Off on Introducing the Google Databoard
Bing’s Branding Problem

Bing’s Branding Problem

Recent studies show that no matter how good Bing really is, most consumers will automatically assume it’s not as good as Google

May 22nd, 2013Comments Off on Bing’s Branding Problem
How Digital Media Will Impact the 2012 Presidential Election

How Digital Media Will Impact the 2012 Presidential Election

According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan Bitterman, SVP at Digitas, stated “JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter.”

The study found that of social media users, 63% of users expect candidates to have a social media presence and 88% have mobile phones. In […]

Nov 14th, 2011Comments Off on How Digital Media Will Impact the 2012 Presidential Election
Page 1 of 3123»