Tag | tracking
Google acquired Zetawire, which specializes in mobile payments. According to the 451 Group, Google acquired the firm quite some time ago, however the purchase went unnoticed until recently. Zetawire currently owns a patent which involves a payment system, an advertising system, and an identity management system. Sources close to the matter state that Google has a particular interest in the patent, which gives the company a competitive advantage in mobile advertising, tracking, and payments. (via Techcrunch)
According to Matt Cutts, the head of Google‘s Webspam Team, using Google Analytics will not have a negative impact on a Website’s search ranking (now that they’ve launched the asynchronous tracking code). Checkout the video below for more detail on this…
The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics. The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.
Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations. The Google Analytics team is recommending that users upgrade their current implementations to utilize the [...]