Best Social Platform for Marketers?

Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an analysis comparing a wide range of various social media platforms.

Click here for a downloadable pdf version of the chart:  CMO Social Media Matrix

B2B Missing Out on Social Media Benefits

According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development.  According to the study, social networks can “improve communication between customers, prospects and suppliers; aid collaboration between business partners; help with product development; and identify leads.”

Research performed earlier this year by Genius.com and BtoB Magazine found that nearly three-fifths of B2B marketers use Facebook, but only half had engaged in blogging and Twitter.  In short, B2B marketers are playing catchup [...]

Twitter Launches Official Android App

Twitter launched their official app for Android last week, and initial feedback is very positive.  It fully supports widgets, uploading images / videos,  and many other great features.  Users must be running 2.1 or above to use the application.  At this time, the app does not support multipe accounts, but there’s promise that this app is “just the beginning.”   (via Twitter)

Official Android Twitter App

At the April 14th Twitter Chirp conference, Evan Williams announced that Twitter would be launching an official Android app. According to TechCrunch, it’s unclear whether Twitter will acquire an existing app (like Tweetie),partner with a developer or mobile device manufacturer (like RIM), or develop the app internally.