Tag | Web 2.0

Google Docs Receives Much Needed Updates

On April 12th, Google announced updates to their Google Docs, made possible through a new code base that will allow them to deliver rich functionality more quickly.  In documents, they’ve added a margin ruler, improved numbering and bullets, and enhanced image placement options.  In spreadsheets, they’ve included a formula editing bar, aut0-complete for cells, drag and drop columns and many other features “not possible with older browser technologies.”  They’ve also made huge improvements to the document upload feature.  Imported files […]

Apr 15th, 2010Comments Off on Google Docs Receives Much Needed Updates

Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination.

Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion Rate – the percentage of visitors who take a desired action.

Cost-Per-Action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-Per-Click (CPC) – the cost or cost-equivalent paid per click-through.

CPM – cost per thousand impressions.

Customer […]

May 5th, 2009Comments Off on Basic Marketing Metrics Defined

Web 2.0 for SMB’s

One of the biggest trends to hit internet marketing, is “Web 2.0.” It involves blogging, social media, and much more. You may be asking, “Is this type of internet marketing really effective?” “Is Web 2.0 just a trend or is it something that all businesses should use to promote their business online?”

“To Help you get started in thinking about Web 2.0 for your business, here are some things to consider.”

Don’t dive in just because it’s the trend or because […]

Apr 10th, 20092 Comments