Tag | Web Analytics
Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep in mind that becoming a data-driven organization is not going to happen overnight and every company is in different stage of the process. Brent Dykes, of Omniture, created a list of seven keys to creating a data driven organization.
Secure an Executive Sponsor
Align Implementation with Business Objectives
Invest in Staffing [...]
Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile is projected to be ‘bigger’ than most people think – Omniture is releasing SiteCatalyst version 14.7 and Discover 2.9. These two updated products “provide new analytics and optimization capabilities to make it easier and more effective for you to gain the insights needed for optimizing your online business.”
Some of the [...]
On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”
Be sure to [...]
Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads. Now that Google offers events tracking, you can now track much more than the standard pageviews when tracking outbound links and downloads.
Immeria.net has created an add-on for Google Analytics that automates the tracking of some comment tagging requirements – outbound links, download links, and email links. It improves the GA implementation process as well as reduces the possibility of [...]