Tag | website

AdWords Conversion Champion Challenge

In an effort to help push advertisers to optimize their conversion paths and utilize Google‘s applications, Google is launching the Conversion Champion Challenge. The contest is simple:

Track conversions on your site using one of Google’s free measurement products:

AdWords Conversion Tracking instructions
Importing goals from Google Analytics instructions

Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
Show Google the results and share your story here

They’ll select the advertiser with the most […]

Jun 4th, 2010Comments Off on AdWords Conversion Champion Challenge
Google Services Now Available from Hosting Control Panels

Google Services Now Available from Hosting Control Panels

In 2009, Google announced a program that would enabled hosting companies to integrate Google services into their control panels for easy access to their customers.  According to Google, several hosting companies (including Go Daddy, FatCow, and Aplus) have adopted the program, and “thousands of websites have benefited from configuring services like AdSense, Custom Search and Webmaster Tools.”

Rajat Mukherjee, Group Product Manager of Search at Google, stated that “we’ve taken an additional step to improve access to these tools. Parallels, a […]

Apr 16th, 2010Comments Off on Google Services Now Available from Hosting Control Panels
Google Analytics #1 Mistake – Incorrect Default Page

Google Analytics #1 Mistake – Incorrect Default Page

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data.  The default page for a Website is the page shown to a visitor when they visit your Website by typing in your domain through their browser’s address bar.  For instance, if you were to type “http://www.eugeneorourke.com/blog/ into your browser my server returns index.php.  Index.php will not show in your address bar because it is […]

Jan 10th, 2010Comments Off on Google Analytics #1 Mistake – Incorrect Default Page
Questions Most SMB’s Forget to Ask

Questions Most SMB’s Forget to Ask

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience.  For some, building a website is no more important than printing a brochure.  As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.

IYP Market Share – source: SearchEngineLand.com

One great feature of online marketing is that it is full of data – if […]

Jun 10th, 2009Comments Off on Questions Most SMB’s Forget to Ask
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