Tag | website

What is a Conversion?

All websites must ‘do something.’  The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location.  The great thing about online marketing is the ability to gauge performance without the extensive development of a response model (as done with traditional marketing programs).

If done correctly, online marketers have a large amount of data and metrics at their disposal to track a campaign and develop a response model effortlessly.  One of […]

Jun 2nd, 2009Comments Off on What is a Conversion?

Why SEO is Important

Natural search engine listings are the result of a search engine returning Web pages that relate to a user’s query, according to that search engine’s complex algorithm. Each search engine algorithm ranks the relevance of the Web page content to the keyword on which the search was performed.

“The more relevant the site’s content to a specific query, the higher that site will rank within the search engine results.”

Natural search results are not marked as “sponsored” or “featured” – they are […]

Apr 1st, 2009Comments Off on Why SEO is Important
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