The New Yahoo Search
Yahoo is launching a new search portal today that will make searches more “personally relevant.” According to the Yahoo Search Blog, “the page is designed to help you easily find…
Adobe to Purchase Omniture
Adobe said on Tuesday that it has reached a deal to acquire Web analytics firm Omniture for $1.8 billion, or $21.50 per share. This is the company’s biggest acquisition since…
10 Must Track Google Analytics Goals – Web Analytics World Blog
Ran Nir, founder of Conversion Counts – a London based online marketing agency specializing in Google Analytics training and consultancy – wrote an interesting post about the top 10 must…
Google Analytics Filters
Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…
Google Goes Grassroots
Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million…
Microsoft-Yahoo Deal Excites Online Marketers
Advertisers are showing strong support for the Microsoft-Yahoo search deal, stating that it will be good for search marketing and good for the internet. They expect the deal to take…