Intro to Online Media
Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall. Beyond the Banner – online advertising not involving standard GIF and JPEG banner…
Basic Marketing Metrics Defined
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
Internet Marketing Definitions
Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Caching – the storage…
How to Get Internet Marketing Right
Below is an interesting article on how to approach internet marketing, by Kenneth Koh. What if I tell you there is a surefire way to get things right in making…
Web 2.0 for SMB’s
One of the biggest trends to hit internet marketing, is “Web 2.0.” It involves blogging, social media, and much more. You may be asking, “Is this type of internet marketing…
Why SEO is Important
Natural search engine listings are the result of a search engine returning Web pages that relate to a user’s query, according to that search engine’s complex algorithm. Each search engine…