Investigating Multi-Channel Purchase Behavior
According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.” In addition, 34%…
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Asynchronous Tracking with Google Analytics
The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics. The new admin…
AdWords Conversion Champion Challenge
In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple: Track conversions on…
Six Ways to Improve Your Call to Action
Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers. Competing amongst all of these elements (and your…
Best Social Platform for Marketers?
Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an…
Seven Keys to Creating a Data Driven Organization
Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep…