Google is on the Prowl
Earlier this month, Google made the decision to ban advertisers targeting “cougars” and other ads aimed at targeting older women seeking younger men. Google, however, is taking no action against…
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Strong Growth in Online Advertising
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising achieved its highest Q1 revenue level ever in 2010; with revenues in the US growing…
B2B Missing Out on Social Media Benefits
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between…
Google’s New Look
Google released updates to their search results earlier this week. They have added relevant navigation on the left-hand side of the page as well as made some minor changes to…
Google Fully Launches Adwords for Mobile
A few weeks ago, Google released AdWords for mobile, a new mobile interface for AdWords, which provides advertisers with a quick overview of how their account is performing and allows…
New Google Adwords Certification
Google announced earlier this week that they’re retiring their Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program. The program will provide “agencies and…