Marketing – Page 17 – Eugene O'Rourke

10 Must Track Google Analytics Goals – Web Analytics World Blog

Eugene O'Rourke
August 16, 2009

Ran Nir, founder of Conversion Counts – a London based online marketing agency specializing in Google Analytics training and consultancy – wrote an interesting post about the top 10 must…

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Google Analytics Filters

Eugene O'Rourke
August 10, 2009

Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…

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Google Goes Grassroots

Eugene O'Rourke
August 5, 2009

Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million…

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Mobile Micro-Blogging

Eugene O'Rourke
July 1, 2009

As new social media continues to gather attention for online marketers, it is important to keep in touch with what your customers are saying about your brand. I recently received…

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Questions Most SMB’s Forget to Ask

Eugene O'Rourke
June 10, 2009

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience. For some, building a website is no more important than printing…

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What is a Conversion?

Eugene O'Rourke
June 2, 2009

All websites must ‘do something.’ The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location. The great thing…

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