Understanding Website Structure
Deep Linking – linking to a web page other than a site’s home page. Inbound Link – a link from a site outside of your site. Outbound Link – a…
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Marketing
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Affiliate Marketing Basics
With the economy changing every day, more people are turning to affiliate marketing. Below are some basic terms to help those interested in affiliate marketing better understand the industry. Affiliate…
Intro to Online Media
Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall. Beyond the Banner – online advertising not involving standard GIF and JPEG banner…
Basic Marketing Metrics Defined
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
Internet Marketing Definitions
Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Caching – the storage…
How to Get Internet Marketing Right
Below is an interesting article on how to approach internet marketing, by Kenneth Koh. What if I tell you there is a surefire way to get things right in making…