Reward Video Monetization on the Rise
Appodeal recently released a report indicating that in game monetization of video ads within mobile apps in the U.S. has grown significantly vs. prior years. These videos, which are user…
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Survey Projects Over 66 Million Americans Will Go Into Debt This Holiday Season
A recent study of approximately 2,000 Americans from Decluttr has revealed some interesting forecasts for the upcoming holiday season. The average American plans to spend $599 in holiday gifts this…
Google Pixel Launch Event Scheduled for October 9
Earlier this week, Google started sending invites to an event in New York for October 9th. While the invites don’t specifically mention the Pixel lineup, the artwork does contain a…
Google Sunsets Shopper App
Google sunset their Shopper app last month, an app with millions of downloads that helped users find product information and organize shopping lists.
Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks
88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused.
88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks.