Google Launches Enhanced CPC for AdWords
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that…
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Twitter Replaces Official Retweet Button
Twitter announced they are replacing the widely popular TweetMeme Retweet Button with one of their very own last week, enabling users to share links directly from the page they are…
Free Online Training Courses from Google
Google offers free training courses in a variety of topics from the AdWords Online Classroom. Each course is about 15 minutes long and you can learn from a “Google expert”…
Adwords Campaign Expirements Full Release
Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month. This is a “free tool that makes it easier to test…
Google Analytics & SEO
According to Matt Cutts, the head of Google’s Webspam Team, using Google Analytics will not have a negative impact on a Website’s search ranking (now that they’ve launched the asynchronous…
Adwords Billing Tab Receives Updates
Google released updates to the Adwords Billing Tab earlier this month, giving users more control over when and how much they’re charged. This upgrade will be released to all advertisers…