Six Ways to Improve Your Call to Action
Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers. Competing amongst all of these elements (and your…
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Online Marketing
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Best Social Platform for Marketers?
Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an…
Google is on the Prowl
Earlier this month, Google made the decision to ban advertisers targeting “cougars” and other ads aimed at targeting older women seeking younger men. Google, however, is taking no action against…
Strong Growth in Online Advertising
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising achieved its highest Q1 revenue level ever in 2010; with revenues in the US growing…
B2B Missing Out on Social Media Benefits
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between…
Google’s New Look
Google released updates to their search results earlier this week. They have added relevant navigation on the left-hand side of the page as well as made some minor changes to…