Twitter Creates Promoted Tweets
Twitter announced its new program, dubbed Promoted Tweets, which will be the company’s first attempt at monetizing the network. Advertisers will be able to purchase keywords and have their ads…
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Google Launches Ad Innovations
On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President…
What is a Conversion?
All websites must ‘do something.’ The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location. The great thing…