According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between customers, prospects and suppliers; aid collaboration between business partners; help with product development; and identify leads.”
Research performed earlier this year by Genius.com and BtoB Magazine found that nearly three-fifths of B2B marketers use Facebook, but only half had engaged in blogging and Twitter. In short, B2B marketers are playing catchup to the over 90% of consumers who already use social media.
