Twitter announced its new program, dubbed Promoted Tweets, which will be the company’s first attempt at monetizing the network. Advertisers will be able to purchase keywords and have their ads displayed in targeted user search results. It’s still unclear how much companies are willing to pay to join this new advertising program. Twitter’s current model will be based on a CPM until they have more time to evaluate the program.
Third party applications that utilize Twitter’s API’s will not be showing the Promoted Tweets, however they are currently working on developing ways to track the number of ad views in applications; which will create a way for developers to monetize their Twitter appliations. Few companies of signed up for the initial program. Some of the more well known include Bravo, Star Bucks, and Best Buy.
