Understanding Website Structure

Deep Linking – linking to a web page other than a site’s home page.

Inbound Link – a link from a site outside of your site.

Outbound Link – a link to a site outside of your site.

Reciprocal Links – links between two sites, often based on an agreement by the site owners to exchange links.

Above the Fold – the section of a Web page that is visible without scrolling.

Ad Space – the space on a Web page available for advertisements.

ALT Text – HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

Site Search – search functionality specific to one site.

Landing Page – a branding page before the home page of a Web site.

Website Design – the selection and coordination of available components to create the layout and structure of a Web page.

Website Usability – The ease with which visitors are able to use a Web site.

1 comment

Comments are closed.

You May Also Like

Piwik Review

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo] Piwik has a similar…
View Post