In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple:
- Track conversions on your site using one of Google’s free measurement products:
- Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
- Show Google the results and share your story here
They’ll select the advertiser with the most interesting, innovative and unique case study for:
- Inclusive trip (incl. flights, hotel & dinner for 2 people) to Google, Zurich
- You will meet the Google Conversion Team who will audit your website and give you a usability assessment with recommendations to further improve your conversion rate
- $500 in AdWords credit (or local equivalent)
- A blog post featuring your website and a big smiley photo of you with the Google team!
So what are you waiting for? Take the Conversion Champion Challenge today! Entries due by 31 July, 2010.
(via Conversion Room)
