AdWords Conversion Champion Challenge

In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple:

1. Track conversions on your site using one of Google’s free measurement products:
   • AdWords Conversion Tracking instructions
   • Importing goals from Google Analytics instructions
2. Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
3. Show Google the results and share your story here

They’ll select the advertiser with the most interesting, innovative and unique case study for:

• Inclusive trip (incl. flights, hotel & dinner for 2 people) to Google, Zurich
• You will meet the Google Conversion Team who will audit your website and give you a usability assessment with recommendations to further improve your conversion rate
• $500 in AdWords credit (or local equivalent)
• A blog post featuring your website and a big smiley photo of you with the Google team!

So what are you waiting for? Take the Conversion Champion Challenge today! Entries due by 31 July, 2010.

(via Conversion Room)