Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep in mind that becoming a data-driven organization is not going to happen overnight and every company is in different stage of the process. Brent Dykes, of Omniture, created a list of seven keys to creating a data driven organization.
- Secure an Executive Sponsor
- Align Implementation with Business Objectives
- Invest in Staffing and Training
- Establish and Maintain Corporate Standards
- Deliver Quick Wins to the Organization
- Validate the Data
- Hold People Accountable
