Google Shopping Feed Changes

Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom.

product-listing-ad-product-feed-tip

 

 

Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom.

The enforcement of the new specifications has already started and will continue to ramp up over the next few weeks. By September, Google will be rejecting all violating offers which will result in the ads not being served through the Product Listing Ads (PLAs).

For more information, review the product identifier requirements and the product feed specifications here.

Unique Product Identifier Requirements
Unique Product Feed Specifications

You May Also Like

Piwik Review

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo] Piwik has a similar…
View Post

Payment Processing for Collection Agencies

Providing a variety of online bill payment options, exercising flexibility in payment scheduling and optimizing mobile payments are all essential elements in today’s collection process. Secure online payment processing complements your company’s staff to maximize the amount of money obtained through your company’s collection efforts.
View Post

Internet Marketing Definitions

Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Caching – the storage…
View Post