Foursquare Launches True Ads with Check-in Popups

Foursquare has officially launched True Ads, which are full page ads within their mobile apps.

Foursquare has officially launched True Ads, which are full page ads within their mobile apps. However, these are not typical banner ads. They pop up immediately after a user checks in at a location and offer relevant suggestions or coupons for that check in. For example, advertisers like Toys ‘R’ Us are offering coupons when a user checks in at a playground.

Check out a sample of the ad format below.
trueads

Via AdAge

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