Foursquare Launches True Ads with Check-in Popups

Foursquare has officially launched True Ads, which are full page ads within their mobile apps.

Foursquare has officially launched True Ads, which are full page ads within their mobile apps. However, these are not typical banner ads. They pop up immediately after a user checks in at a location and offer relevant suggestions or coupons for that check in. For example, advertisers like Toys ‘R’ Us are offering coupons when a user checks in at a playground.

Check out a sample of the ad format below.
trueads

Via AdAge

You May Also Like

Why SEO is Important

Natural search engine listings are the result of a search engine returning Web pages that relate to a user’s query, according to that search engine’s complex algorithm. Each search engine…
View Post

AOL Launches Ad Desk

AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns.  This application, dubbed “Ad Desk,” will sell CPM advertisements…
View Post