On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”
Be sure to checkout Google Ad Innovations – it has a lot of useful information and Ms. Wojcicki said it will be updated regularly.
