Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Caching – the storage of Web files for later re-use at a point more quickly accessed by the end user.
Frequency Cap – restriction on the amount of times a specific visitor is shown a particular advertisement.
Keyword Marketing – putting your message in front of people who are searching using particular keywords and keyphrases.
Run-of-Network (RON) – ad buying option in which ad placements may appear on any pages on sites within an ad network.
Run-of-Site (ROS) – ad buying option in which ad placements may appear on any pages on sites within an ad network.
Self-Serve Advertising – advertising that can be purchased without the assistance of a sales representative.
Sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
Under-delivery – delivery of less impressions, visitors, or conversions than contracted for a specified period of time.
Ad Blocking – the blocking of Web advertisements, typically the image in graphical Web advertisements.
Cookie – information stored on a user’s computer by a Web site so preferences are remembered on future requests.
FFA – free-for-all links list, where there are no qualifications for adding a link.
Incentivized Traffic – visitors who have received some form of compensation for visiting a site.
MouseTrapping – the use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the “Back” button or generated repeated pop-up windows.
PageJacking – theft of a page from the original site and publication of a copy (or near-copy) at another site.
Search Engine Spam – excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
19 comments
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По-моему, у Вас украли эту статью и поместили на другом сайте. Я её уже видела.
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