Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall.
Beyond the Banner – online advertising not involving standard GIF and JPEG banner ads.
Button Ad – a graphical advertising unit, smaller than a banner ad.
HTML Banner – a banner ad using HTML elements, often including interactive forms, instead of standard graphic elements.
Interstitial – an advertisement that loads between two content pages.
Pop-Up Ad – an ad that displays in a new browser window.
Pop-Under Ad – an ad that displays in a new browser window behind the current browser window.
Rectangle Ad – any one of the large, rectangular banner sizes suggested by the IAB.
Rich Media – new media that offers an enhanced experience relative to older, mainstream formats.
Skyscraper Ad – an online ad significantly taller than the 120×240 vertical banner.
Text Ad – advertisement using text-based hyperlinks.
Surround Session – advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
Vertical Banner – a banner ad measuring 120 pixels wide and 240 pixels tall.
3 comments
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