Google announced earlier this week that they’re retiring their Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program. The program will provide “agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts,” stated Penry Price, VP of Global Agency Development at Google.
Other noteworthy features include (via Google):
- New training materials available via webinar series, learning center, or on-site training at Google
- More challenging certification exams to test practical application of knowledge and best practices
- Advanced-level exams to highlight competency in search, display, reporting and analysis
- A redesigned Certified Partner badge, which includes a “Click to Verify” element so advertisers can view the partner’s profile page for additional information (see below).
