Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.
Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the opportunities that display advertising offers.”
Invite Media allows advertisements to be purhcased across multiple exchanges and platforms, and provides real-time bidding technology. “We’re excited by the huge potential of real-time bidding and display advertising,” stated Mr. Mohan, “Together with other participants in the industry, we’re working to help them both grow significantly in the years ahead.” (via DoubleClick Advertiser Blog)
