Marin Software has chosen to go public. As you read more about our IPO, you will see us refer to our category and platform as Revenue Acquisition Management (RAM). We see RAM as the next generation of online advertising management enabling marketers to measure, manage, and optimize their online advertising investments across search, display, social, and mobile.
Our innovations will enable you to derive better revenue outcomes from your online marketing programs and to manage these activities across all digital channels in a holistic, unified approach.
We have much more that we want to deliver for you and other marketers via our platform, and we look forward to bringing these product innovations to you in the coming months and years.
Marin’s IPO gives us even more resources to be able to innovate for our customers and to better support your needs.
We see our IPO as the next step in our journey to be a world-class leader in our category defined by our satisfied customers who use our platform to run a better business.
I thank you again for your business and support and am excited for the future that we can build together.
