Yahoo released an update earlier this month on their progress with Microsoft in the Search Alliance. Here are some of the highlights:
- Complete the transition in US and Canada before the 2010 holiday period. If the initial deadline is unachievable, they will defer the transition until early 2011.
- A window of several weeks will be provided in the late summer to allow advertisers to choose the time to initiate and complete their transitions.
- A step-by-step tutorial will be provided in advertiser’s Yahoo! Search Marketing account on moving campaigns to adCenter.
- A series of emails will be sent to advertisers to provide information on the adCenter platform.
