SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items. SponsorPay serves more than 30 countries with fully localized versions of its application and reaches more than 40 million active users in Europe. “The acquisition of GratisPay is an important milestone for our company,” stated SponsorPay’s CEO Andreas Bodczek. The consolidation of the two companies creates Europe’s leading provider of ad-based payment systems.
Both SponsorPay and GratisPay have evolved into the most effective monetization platforms of the European online gaming relatively quickly. “Between our two companies, we already serve the majority of Europe’s top 10 publishers of online and social games”, Mr. Bodczek stated. “Bringing the two platforms together will enable us to offer both publishers and advertisers an exceedingly attractive portfolio.”
