Investigating Multi-Channel Purchase Behavior

    • June 5, 2010

    According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

    Share
    Tweet
    Pin it
    Share
    Share

    Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

    Related Tags
    You May Also Like

    Introducing Google Keep

    Earlier this week, Google officially released a new app called Google Keep; Google’s alternative to Evernote. It’s integrated with the Google Drive service, and also has a companion Android app that can be found in the Google Play Store.
    View Post

    iOS 4.2 Delayed

    Word is spreading across the Web that Apple’s iOS 4.2 will not be released for another week.  These rumors state that a WiFi bug was introduced in the candidate last…
    View Post