Seven Factors That Impact Bid Optimization

    Google’s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants.
    • April 21, 2013

    It’s no secret that search marketing has changed dramatically over the years, and scale / efficiencies often come from a combination of manual and automated bid solutions.

    Google’s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants.

    Check out the infographic below to learn more!

    bidoptinfographic

    via Google

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    Eugene O’Rourke is recognized as one of the top 40 executives under the age of 40 by the Jacksonville Business Journal, marketing executive of the year by the Best in Biz awards, recipient of the BizTech Innovation award, and several Horizon Interactive Media awards.

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